Malaysia’s Agriculture & Food Authority (FAMA) Celebrates Fruttose's Expansion into Jordan Market
We are thrilled to announce a major milestone for Fruttose in October 2025, marking our first export to Jordan. The event was celebrated by The Agriculture and Food Security Ministry, through the Federal Agricultural Marketing Authority (FAMA) at a Flag-Off Ceremony at La Fruta Food Industries Sdn Bhd’s headquarters, Kota Kemuning officiated by FAMA Chairman Aminuddin Zulkipli and Director-General Abdul Rashid Bahri, highlighting the government agency’s ongoing support for local food producers venturing into international markets. Read news by The Star.
La Fruta is a homegrown leader in premium fruit fillings and gourmet tropical fruit ingredients. The company’s commitment to quality is certified by MeSTI, Halal, GMP, and HACCP standards. This Jordan shipment included nine SKUs, such as popular pineapple and mango filling varieties, shipped in a 40-foot container.
With FAMA’s support, we are able to showcase the quality and versatility of our local fruits on the international stage. This is just the beginning, we plan to continue innovating with unique Malaysian fruits like durian and pisang berangan for markets in China, South Korea, and beyond.
Adding a creative flair to the celebration, Chef Shiqin, La Fruta’s in-house culinary expert, showcased eight innovative cake creations using Fruttose fruit filling as the star ingredient. Each cake highlighted the rich taste, texture, and high fruit content of the fillings, demonstrating their versatility for professional bakeries, cafés, and home bakers alike. Chef Shiqin’s artistry underscored La Fruta’s dual commitment: to supplying premium ingredients and inspiring culinary creativity. This export milestone begins a new chapter in sharing Malaysia’s vibrant fruit heritage with the world.
